Why Publish Acupuncture Articles to Google?

Publishing acupuncture articles to your Google Business Profile is a smart way to grab more attention online. When you share informative articles from your clinic’s website directly on your Google profile, you make it easier for people searching for acupuncture services to find you. Google loves fresh, relevant content, so regularly updating your profile with articles can boost your visibility in search results. This means more potential patients see your clinic when they’re looking online for acupuncture help. In short, it’s a direct way to increase traffic to your site and attract more clients to your clinic.

Getting Started

Getting started with publishing acupuncture articles to your Google Business Profile is straightforward, but there’s one key step you need to make sure of first: the blog post must already exist on your clinic’s website and be indexed by Google. This means that Google knows your article exists because it’s found and stored (or “indexed”) the information from your site. Before you can share your article on your Google Business Profile to attract more eyes, Google needs to recognize that this article is part of your website’s content. We’ll dive deeper into what indexing means and how to ensure your articles are indexed by Google in the next section. For now, just remember that the article needs to be live on your site and discoverable by Google to make the most impact when you share it on your Google Business Profile.

Step 1: Publish Your Article to Your Website

The first step to getting your acupuncture articles out there is to publish them on your clinic’s website. When writing your article, think about creating something informative that people are actually looking for. It should answer questions or offer advice that someone interested in acupuncture might search for online. Aiming for a healthy word count, like 2000-3000 words, gives you enough space to really dive deep into your topic and provide valuable insights. This length also signals to Google that your content is thorough and worth reading. Remember, the goal is to create an article that’s not just long, but packed with useful information that stands out to both your readers and search engines.

Step 2: Ensure the Article Is Indexed By Google

After you’ve published your informative acupuncture article on your clinic’s website, the next crucial step is to make sure Google knows it exists. This process is called indexing. For Google to index your article, it must discover it. You can help by submitting the URL directly through Google Search Console’s URL inspection tool. This tool allows you to request Google to crawl and index your new article, making it searchable to the world. Indexing doesn’t happen instantly—it can take a few days to a few weeks.

You can check if your article is indexed by searching for its title in Google. If it shows up in the search results, it means Google has indexed it, and people can now find it when they search for related topics on acupuncture. Remember, getting your article indexed is essential for capturing traffic and drawing potential patients to your clinic’s website.

Pro tip: You can search for all indexed pages on your website by searching “site:{your-domain}”. For example, for us at ScaleSuite, we would search “site:scalesuite.ai”. We can then see our indexed pages.

There are methods to speed up the indexing of your acupuncture website’s pages on Google, but we will not be diving into that in this guide. If your website’s article is not yet indexed, do not proceed.

Step 3: Truncate the Article for Google

The next step is to make a shorter version of your article for Google, keeping it under 1500 characters. This means you’ll need to trim down the content to its most enticing parts. The goal is to give readers a taste of what the full article offers without giving everything away. Think of this truncated version as a teaser or preview that sparks curiosity and makes people want to click through to your website for the full story. Focus on highlighting the key points or the most interesting information that will catch the reader’s attention. Remember, the aim is to entice readers so much that they feel compelled to visit your website to get the complete information.

Use character counter tools on the Internet to make this job easier.

Step 4: Post The Article to Google

Once your article is ready and truncated, the next step is to share it on Google. First, make sure you’re signed into the Google account that has admin rights to your Google Business Profile. It might take a few tries to figure out which one it is if you have multiple accounts. Once you’re in, go to your Google Business Profile. Look for the option to “Add update” – that’s where you’ll create your new article.

When creating your article, it’s important to let people know that it originally comes from your website. Make sure to include a statement like, “This article was originally published on your full website domain.” This not only attributes the content correctly but also helps to drive traffic back to your site.

Example: We would say, “This article was originally published on our website, ScaleSuite.ai”

Don’t forget to add a call-to-action (CTA) encouraging readers to visit your website for the full article. Use the “Learn more” CTA option and link it directly to the article on your website. This simple step is crucial for converting readers into website visitors, potentially turning them into patients. Remember, the goal of posting on your Google Business Profile is not just to share valuable information but also to entice readers enough that they want to learn more by visiting your site.

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